About Us

Dude Magic®: Making Bathroom Shame Disappear Since One Really Bad House Party

The legend goes like this: one San Francisco house party, 80 people, one bathroom, and a Founder with IBS. Disaster.

He’s on the throne, line down the hall, and there it is—Poo-Pourri—sitting uselessly across the bathroom. You’re supposed to spray before you sit. But what if you’re already mid-situation? That’s when the lightbulb went off: there’s gotta be a better way.

From that moment, the Magic Sprayer® was born. And with it, Dude Magic®—a brand on a mission to obliterate stink and give guys a shot of swagger where they need it most.

The Mission
We’re not here to politely “mask odors.” We’re here to destroy them at the molecular level and turn the bathroom from awkward to awesome. Powered by natural essential oils and proprietary odor-killing tech, every Dude Magic® product is built to make smells disappear—fast.

Because smelling good shouldn’t stop at colognes and armpit deodorant. For men, it’s bigger than that. It’s about owning your ritual. Owning your throne. Owning your damn magic.

The Crew
Dude Magic® isn’t just one guy with IBS and an idea. It’s a crew of marketers, makers, operators, creators, and fresh-scent fanatics who give a damn about your bathroom game. Together, we’re reinventing the toilet care category with bold blends that flex, not fluff.

We’re the brand built for dudes, loved by everyone, and powered by the belief that confidence starts at home—sometimes in the least glamorous room of the house.
So yeah—we’re the people making poop smells disappear. But what we’re really building is a movement. (Pun intended.)

Welcome to Dude Magic®. Smell good. Feel powerful.